Primus are delighted to announce that we have agreed a deal to become Complete Cricket’s main sponsor for the coming year and beyond.

Complete Cricket are an established cricket coaching company who are keen to build long term relationships in the area. This sponsorship deal will allow them to continue to provide schools and clubs across the midlands with the very best coaching possible.

The package includes sponsorship of Complete Cricket’s inaugural overseas tour to Dubai which takes place in October this year. The tour will give 17 local and talented young cricketers the opportunity to test and improve their skills in one of the most challenging places to play cricket in the world.

Complete Cricket already have strong links with Primus, as our Lettings Manager, Justin Hemming, played cricket with both Head Coaches David Smith and Jamie Spires at local cricket club Knowle & Dorridge. Justin therefore understands the importance of local businesses supporting cricket, and sport in general in the community:

“I was one of Dave’s first coaches and thoroughly enjoyed my time with Complete Cricket, so I was delighted when Dave and Jamie approached us about getting involved. On top of the ongoing sponsorship we have committed to purchasing £250 worth of cricket equipment for every referral that comes through Complete Cricket and leads to a sale or management contract.”

Head Coach David Smith is excited about the new relationship and sees this deal as another significant milestone for the company:

This is another huge step forwards for Complete Cricket, we are delighted to welcome Primus on board as our sponsor as we enter our 10th year and look forward to establishing a strong relationship which will continue to see cricket in the local area thrive.